Celebrating the urban Seattle home, and all that happens in it.
For a simple logo it contains a lot of motion for your eyes as you read it, each line of type however takes you back to the name. The angles draw you in and make the mark feel open and friendly.
The natural color palette enhances the modern feel of the mark and ties it to nature.
Photo styling will be a critical part of the new brand as we move into print, web and social media.